The Impact of Social Media on Your Perception: Manvita Kamath
With a Kannada-Marathi bilingual, a direct OTT release — which is still rare for the Kannada film industry, and yet another full-fledged Kannada theatre release slated for later this year, actress M...
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Juggling between a Kannada-Marathi bilingual project, a rare direct OTT release in the Kannada film industry, and an upcoming Kannada theatre release later this year, actress Manvita Kamath finds herself extensively engaged across various mediums of cinema. Speaking with Bangalore Times, she reflects on her experiences with these different avenues, the lessons she has learned over the years in the Kannada film industry, and the unwavering support she receives from her husband, Arun Pai, and his family following their recent wedding.Excerpts:‘Embracing the diversity of mediums: Big screen vs. OTT’I have always believed that I have a knack for acting across different platforms. Admittedly, the thrill of seeing oneself on the big screen is unparalleled, but the emergence of OTT platforms has opened up exciting new avenues for reaching diverse audiences.I consider myself fortunate to have been part of films that used to proudly display ‘125 days’ banners in theatres, a trend that has somewhat waned. However, I am an enthusiastic viewer of OTT content and appreciate the opportunities it offers to both creators and viewers. Unlike theatrical releases, OTT platforms allow content to reach a broader audience without the constraints of targeting specific market segments. Currently, I am eagerly anticipating the release of my bilingual project, Chakhamakhi, and Kannada film, One and Half, slated for theatrical screenings, along with another film set for a direct OTT release.There have been instances where I shied away from interviews, feeling I had little to share. The landscape has shifted, particularly with the influence of social media, prompting me to reevaluate my engagement in that realm.Manvita Kamath‘Navigating the nuances of social media: Perceptions vs. reality’I have always valued my privacy to some extent. Throughout my career, there were moments when I declined interviews for various reasons. With the advent of social media, the narrative around personal branding has arguably shifted the way individuals are perceived. This dynamic has prompted me to consider enhancing my presence in that sphere.

I used to shy away from interviews as I didn't think I had enough to share as news. Nowadays, with social media playing a huge role in shaping perceptions, I sometimes consider stepping up my game there. It's unfortunate that what people see online often shapes their beliefs. Your actions behind the scenes, like your hard work, dedication, and respect for your craft, may go unnoticed because you're not constantly showcasing them. I am determined not to let negativity impact me. I deeply value my mentors and supportive friends, especially my husband Arun and his family. While my mother discouraged me from entering the film industry, my husband and in-laws appreciate and celebrate my work. I realize now that I was quite naive earlier in my career. Over time, I've learned where to set boundaries and not be taken advantage of. I've made a conscious effort to distance myself from individuals who undermine my self-esteem. I am committed to doing meaningful work and refuse to let negativity dampen my enthusiasm.